Conrad Abu Dhabi Etihad Towers
Four Member Landing Page concepts and six Conrad Classic email templates, in English and Arabic.
Each concept has a landing page (Hope In Unity), Your Benefits, Our Outlets and terms & conditions.
Closest to the hotel brand: sand and snow, Aureate accents, full-bleed imagery and widely kerned type.
V2Members-club mood: near-black ground, brass and gold, ultra-light display type — evenings and events.
V3Lifestyle-brand look: oversized type, hard grid rules and one vivid accent — younger, magazine-like.
V4 · ClassicQuiet and architectural: an ivory introduction beside a tall hotel photograph, with warm sand panels.
V5 · ClassicA formal invitation: a gold-framed ivory panel over the skyline, symmetrical cards and fine borders.
V6 · ClassicLight and coastal: an open masthead, panoramic photography and spacious, alternating rhythms.
Six Conrad Classic templates for welcome, dining, privileges, invitations, birthdays and newsletters.
An elegant welcome letter: panoramic hotel image, personal introduction and three membership highlights.
EDM 02 · Dining editA restaurant-led edit with alternating photography and ivory story panels.
EDM 03 · Benefits digestA structured benefits digest with numbered gold details and a pair of illustrated offer cards.
EDM 04 · Private invitationA formal ivory invitation with a fine gold frame, venue photograph and centred RSVP.
EDM 05 · CelebrationA personal celebration note: generous white space, a gold ornament and a wide dining photograph.
EDM 06 · Monthly journalA refined newsletter with a lead story, three photographic chapters and a membership closing note.
Internal design review only — placeholder copy throughout, imagery from Conrad Abu Dhabi Etihad Towers. The Arabic needs a native copy review before sign-off.